How Serviced Accommodation Owners Can Save a Dying Industry
The serviced accommodation (SA) industry has taken a hit in recent years. Rising costs, fierce competition, changing regulations, and the aftershocks of the global pandemic have left many operators struggling to stay afloat. Headlines scream about oversaturation and declining bookings, while once-thriving units now sit empty.
But is the industry truly dying—or just transforming?
Savvy SA owners know that downturns aren’t just challenges—they’re opportunities. The industry isn’t beyond saving. In fact, this could be the turning point that separates short-term hustlers from long-term visionaries.
Here’s how SA owners can lead the revival and redefine the future of serviced accommodation.
1. Shift from Holiday Rentals to Business Travel
While leisure tourism can be seasonal and unpredictable, corporate travel remains steady year-round. Many companies now seek flexible, cost-effective lodging for contractors, relocating staff, or teams on extended projects. Serviced apartments offer more value than hotels for these needs—more space, home comforts, and long-term rates.
What you can do:
- Partner with relocation agencies, construction firms, and corporate travel departments.
- Adjust listings to emphasize business amenities: fast Wi-Fi, work desks, laundry, and parking.
- Offer mid-to-long-term discounts to attract professionals staying for weeks or months.
2. Upgrade the Guest Experience (Beyond Clean Sheets)
The days of listing a basic unit and waiting for bookings are over. Guests want more than a place to sleep—they want a seamless experience.
Winning SA owners go beyond basics:
- Automate check-in and communication with tools like SmartLock, Operto, or TouchStay.
- Offer add-ons like grocery packs, cleaning services, or curated local guides.
- Emphasize safety, cleanliness, and transparency—especially for corporate clients.
A personalized, professional experience builds loyalty and leads to repeat bookings, even during slow seasons.
3. Embrace Direct Bookings and Reduce Platform Dependency
Airbnb and Booking.com have their place—but relying solely on them is risky. Algorithm changes, fees, and guest policy shifts can damage profits overnight.
Smart SA owners are building their own booking engines.
You don’t need to be a tech wizard. With tools like Uplisting, Lodgify, or WordPress plugins, it’s easier than ever to create a branded website and accept bookings directly.
Offer incentives for booking direct:
- Discounted rates
- Flexible cancellations
- Loyalty rewards
4. Strengthen Local Partnerships
Serviced accommodation is hyper-local. Your success depends on how well you understand—and integrate with—your area.
Forge win-win relationships:
- Partner with local cafes and restaurants for guest discounts.
- Collaborate with event organizers to offer lodging for attendees.
- Network with estate agents who need temporary housing for clients.
A connected operator becomes part of the community, not just a competitor.
5. Adapt to Changing Regulations—Proactively
From planning permissions to council tax crackdowns, local authorities are tightening control. Instead of fighting these changes, SA owners can embrace professionalism and operate within the rules.
- Register your properties where needed.
- Understand the difference between SA and HMOs, and comply accordingly.
- Stay involved in local landlord or short-stay associations.
Being proactive protects your business and sets you apart from amateurs who cut corners.
6. Tell a Better Story
Your brand is more than a logo—it’s the story you tell. Why do you run SA units? Who are they for? What makes your stays memorable?
In 2025, guests book more than just a bed—they book trust, comfort, and values.
Use social media, email newsletters, and video content to:
- Share behind-the-scenes insights
- Highlight guest reviews and stories
- Educate your audience on your standards
A strong, authentic brand builds loyalty—and resilience.
7. Diversify Your Revenue Streams
Think beyond bookings. SA operators can tap into multiple income streams:
- Offer cleaning or laundry services to other hosts
- Monetize unused space with storage or co-working solutions
- Host workshops, events, or local experiences
Small ideas can grow into scalable side hustles that support your core business.
Final Thoughts: It’s Not the End—It’s a New Chapter
The serviced accommodation industry isn’t dying—it’s evolving. Yes, the days of easy profits and minimal effort are gone. But for those willing to adapt, innovate, and go the extra mile, the future is far from bleak.
The industry needs leaders, not landlords.
Now is the time to be bold, strategic, and guest-focused.
